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3 Hot Design & Branding Ideas to Boost Summer Sales
Summer doesn’t immediately bring up images of shopping. After all, wouldn’t you rather be at the pool than wandering store aisles? But savvy retailers and manufacturers are taking advantage of mini...
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How to Use Archetypes in Branding
From mythology to psychology, archetypes represent different personalities and characteristics that make up the human experience. When you think about it, it makes sense that insight into classical...
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The Branding Strategy that Made Mr. Clean Even More Famous
You’d probably recognize Mr. Clean’s face just as quickly as any A-list celebrity. He’s the bald guy with the crossed arms, white t-shirt, bushy eyebrows and earring. It’s a great concept for a brand...
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How To Make Your Brand A Game Changer In Two Words Or Less
Are your ears burning? If not, they probably should be. People are talking about the brands you design for behind your back and not all that chatter is necessarily good. Some brands just have a weak...
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Is Your Brand Typecast? Here’s How to Change Consumer Perception
We’re all familiar with the idea of typecasting in Hollywood. An actor or actress starts playing one role—say the best friend—in movie after movie. Eventually, the budding star struggles to win...
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Red Carpet Brand Extensions: Two Ways To Make Celebrity Sell
Celebrity sells. It’s almost as common a maxim in branding and advertising circles as “sex sells.” And we might as well add babies, puppies and funny cats to the list, too. But even with a star on...
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